Bell & Evans Ultra Premium Design Refresh

INTRODUCING

The Ultra Premium Packaging Design Refresh

Ultra Premium is NOT a product line—it is a philosophy of excellence.

It is the culmination of all that we do to bring you The Excellent Chicken.

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JUDGE US BY OUR COVER
Knowing which chicken to choose can be overwhelming these days, so Bell & Evans is helping to clear the clutter surrounding choosing the best chicken. With the Ultra Premium design refresh, all of the important differences that separate us from all the rest are easy to see and understand so you are confident in your choice!

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THE FOUR PILLARS - OUR COMMITMENTS TO YOU
Through consistency of quality, exceptional taste and flavor, convenient packaging and unmatched animal care, Ultra Premium aims to build trust, making a deeper connection and bolstering confidence and loyalty.

AT A GLANCE

Bell & Evans Ultra Premium design refresh benefits are easy to see.

Change Is Good!

We refreshed our packaging with you in mind—the clean and simple design helps save you time and confusion at the grocery store. From delicious, cooked product images to clear and easy-to-see chicken cut callouts, it’s easy to select your favorites!

Delicious Premium Chicken Recipes You Know and Love

Quick & Easy Chicken Noodle Soup

Chicken and Chickpea Alla Cacciatora

Slow Cooker Chicken Enchilada Soup

Slow Cooker Chicken Carnitas

Creamy Chicken Tetrazzini

Slow Cooker Southwest White Chicken Chili

View All Recipes